NBC Launches Japanese Portal

NBC Universal has announced the launch of its new mobile portal in Japan. The launch of the portal coincides with the theatrical run, in Japan, of the movie Wanted starring Angelina Jolie, James McAvoy and Morgan Freeman. It offers downloadable content and services to mobile customers via a number of operators, including NTT Docomo, KDDI-au and SoftBank Mobile.
Customers of the three operators can download a variety of mobile content, including themes, tones, decoration emails, made-for mobile comics, Flash and casual games. The mobile portal will also hold fan forums and communities for NBC Universal-branded content. Services will be made available on a pay-per-download and subscription basis, with some services also available on an initial free promotional basis.
NBC Universal will be promoting the mobile service to customers with partners via its own branded Universal Mobile website, which can be accessed only in Japan.