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Guest Column

Keeping it Legal
Neil Hawley, an associate at law firm, Taylor Wessing, looks at the legal considerations when seeking to monetise mobile apps
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NAVTEQ Media Solutions

NAVTEQ Media Solutions is the industry’s leading global location-based mobile ad network. NAVTEQ’s patented LocationPointTM Advertising (LPA) technology enables brick and mortar merchants to pinpoint where consumers are, deliver ads within a few meters of advertised points of purchase, and guide them to the merchant’s doorstep with convenient one-click “Click-to-Map” and “Click-to-Route” calls to action.  As the world leader in high-quality maps and location-based content, NAVTEQ is uniquely qualified to provide the most accurate location-based targeting and to ensure a great consumer engagement experience. 

To find out more, visit: www.navteqmedia.com

 

30 Haymarket

London

SW1Y 4

 

www.bulksms.co.uk