MWC: The Best of the Rest
Were almost done for the day, just a quick round up here of some of the stories we havent got to yet, then a little later, a few thoughts on what weve seen and heard so far
eGain Communications, which provides on-site and on-demand multichannel customer service and knowledge management software, has announced a partnership with International telecoms systems integrator, CelFocus. The partnership is focused on delivering innovative e-care solutions to leading telecommunication operators across Europe, Africa, Middle East and Asia. Celfocus is a joint venture between Vodafone Portugal, a fully owned subsidiary of Vodafone Group, and Novabase, the largest Portuguese information technology company. The company provides expert consultancy and solutions in CRM, Sales Performance Management and Order Management exclusively for the telecommunication market.NAVTEQ has been chosen by Nobex to enable its Nobex Radio Companion application with NAVTEQ LocationPoint location-based advertising services. The location-aware advertising enables Nobexs existing customer base of 1.5 million Blackberry users to see targeted advertising when they are near the advertisers retail locations.
The integration of NAVTEQ LocationPoint Advertising within Nobex Radio Companion expands the value of making radio listening interactive to 4,500 stations in the US, Canada, UK and 60 other countries, including 86 stations in Spain. NAVTEQ LocationPoint ads are displayed in place of radio ads, allowing listeners to view offers from nearby merchants such as coffee shops and restaurants that match their needs. By clicking on an advertisement for merchant services and special offers, the users will see details on the offer, distance to the nearest location, address and phone number. The rich graphic promotions and mobile coupons have engaging calls to action including Click-to-call and Click-to-map directly from the phone
ACCESS CO. has announced that its NetFront series technologies will support the Android platform. The announcement comes as part of the companys strategy to extend NetFront capabilities to any OS or CPU. NetFront technologies, including ACCESSs NetFront Browser as an embedded Internet browser, already support a variety of mobile platforms, including ACCESS Linux Platform, Symbian OS, Garnet OS, BREW and Microsoft Windows Mobile.
ACCESS will provide development services for its NetFront technologies running on the Android platform. These services will help operators and device manufactures develop customised user interfaces and pre-install value-added applications.
Sony Ericsson has unveiled its vision for the future of mobile entertainment, Co-creation, with the launch of a new online platform called Creations. According to Sony Ericsson, Co-creation focuses on facilitating the evolving needs of consumers, content publishers and developers, creating a community and a movement where they come together to personalise, share and continuously evolve and co-create mobile content.
The Creations platform delivers upon Sony Ericssons Co-creation strategy by enabling mobile phone users to create and publish their own content such as video, audio and imaging to be shared, explored and remixed using content-creating mobile applications and tools. Content creators can produce content on the move from their mobile phone. Sony Ericsson says it is engaging with application developers to deliver content tools and applications. Developers are also invited to join the Creations network and play a vital role in enabling co-creation and co-innovation on the mobile web, as the service prepares to support applications in the coming months.
Augmented Reality (AR) firm metaio has released its Unifeye Mobile AR SDK (Software Development Kit). metaio says the Unifeye Mobile SDK is the worlds first and only software development kit for creating mobile AR applications. The professional toolbox supports all major mobile platforms and features the latest image recognition technologies; 3D rendering for animations, with real time interaction; and optimized components for mobile hardware.
With the Unifeye Mobile SDK software, says metaio, it is possible to create fascinating marketing experiences, intuitive information design, mobile AR games, or innovative retail solutions.
Finally, Orange, together with Alcatel-Lucent has successfully completed the first phase of its trial of Long Term Evolution (LTE) mobile broadband technology with a live network in France. The trial enabled Orange to develop hands-on insights into the capabilities of LTE technology and evaluate how it performs in a real, live network environment. Following the trials first phase, Orange says it is evaluating the introduction of new multimedia applications over an LTE mobile network, such as Voice over IP (VoIP) steered by IMS and streaming video. This is part of Oranges ongoing work towards preparing for a timely implementation of LTE in support of customer demand.
After initial testing in Oranges R&D laboratories, a network was deployed in the vicinity of Orange Frances offices in the south of Paris to conduct LTE tests in actual operating conditions using the 2.6 GHz frequency band. Results revealed excellent network stability and very good performance, in line with 3GPP standards expectations, using Alcatel-Lucents end-to-end LTE solution.