Mr.T - Mobile

Irish mobile marketing agency Return2Sender has announced the launch of a Snickers WAP site, created to support the return of a Snickers TV ad campaign featuring Mr.T from The A Team. The site offers free downloadable Mr.T content, including ringtones and wallpapers. Visitors to the site can also view the TV ad, take part in the Snickers Get some nuts Challenge and enter a competition to win an Nintendo Wii. The site is being promoted via mobile advertising on Vodafone live! and the Planet 3 portal in the Republic of Ireland (ROI).
The site went live last week, and according to Return2Sender, has already attracted several thousand visitors, many of whom have downloaded the branded content and passed it on to their friends via Bluetooth or SMS.
People in the ROI who want to access the WAP site should text SNICKERS to 51727. Anyone outside the ROI can find the site at the following address on their phones browser: www.r2s.ie/snickers