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Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Account director – Mobile Creative Agency £55K London

Posted 15 hours ago by Toby McKay

More people playing Simpsons app than watching it on TV

Posted 5 months ago by Alex Spencer

More people played the Hallowe'en edition of EA's The Simpsons: Tapped Out app than watched the programme's annual Treehouse of Horror Hallowe'en episode on TV in the US.

6.9m users played the 'freemium' iOS game during October, when it got a seasonal 'Treehouse of Horror' makeover, compared to 6.6m who watched the episode on TV.

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