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Guest Column

Cannes Can
As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
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More than 3 in 4 would like end to messaging fragmentation

According to research from Acision nearly all mobile users use SMS and nearly three in four admit they couldn’t get by without it. The same proportion use more than one messaging a system on their smartphone or tablet and, similarly, more three in four (78%) of users express an interest in technology to end fragmentation between different platforms.

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