Monster Tries Yahoo! Mobile's PolyAd Format
The Singapore arm of online jobs portal Monster is targeting job seekers with the campaign, created with media agency OMD. The iOS and Android ads feature a rotating cube, each face containing its own interactive screen. The campaign integrates Monster Singapore’s app, video and text content, as well as social media functionality.
“Innovation in technology is our strength and we are always looking at avenues to explore newer mediums to maximize our reach and be the first ones to bring a new experience to our customers as well as jobseekers,” says Sanjay Modi, MD for India, Middle East and Southeast Asia at Monster. “So when OMD presented this idea, we decided to take the first mover advantage.”
According to Yahoo!, the campaign is expected to deliver more than 5m ad impressions.