Mobizine Pushes Phone Launch

Sony Ericsson  has partnered with Refresh Mobile to launch a music based Mobizine, which is available to users of any phone on any network, to promote the new Sony Ericsson Walkman phone, the W8101.
The mobizine has been created by Big Picture, working in conjunction with MediaEdge CIA and Refresh. Big Picture also engaged Que Pasa to produce the content. The Mobizine is called Soundtrack to your life and features a wide range of music content which is updated daily. It will launch next week.
Virtually anyone with a Java-enabled phone can download Mobizines and there is no cost to the user, other than a few pence for the data charges on each update. As the content is cached it, can be read on the tube or in other places where there is no mobile coverage.