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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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mobiquity Moves to a Hosted SaaS Model

Comviva is making its mobiquity mobile finance platform available through a hosted SaaS model. Adopting this approach, Comviva says, will provide reduced operational costs, faster time to market, and a fully managed mobile financial platform to banks and financial institutions and network operators.

“We are delighted to announce the availability of our mobiquity mobile financial solution as a hosted model,” says Comviva head of mobile financial solutions Srinivas Nidugondi. “In today’s competitive world, it is imperative for banks, financial institutions and network operators to keep up to speed with changes in the mobile payment systems that they rely on for their continued operations. We believe that our offering will have a far reaching and positive impact on the economic and development indices of the markets we plan to launch our hosted services.”

mobiquity is currently deployed by over 55 service providers and banks across the globe, reaching over 490m end customers across Asia, Africa, Latin America and the Middle East.

 

 

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