Newsletter
Sign up for our latest news in your inbox.
Mobile Ticketing to Boom, says Juniper
Almost 15 billion tickets will be delivered to subscribers' mobile devices worldwide by 2014, compared to just over two billion this year, according to a new study from Juniper Research. Western Europe will be the leading region in 2014 based on the number of mobile tickets delivered, taking over from current leader, the Far East & China region.
Junipers Mobile Ticketing report found that services are developing fastest in the transport sector, with SMS, barcode and, increasingly, app-driven services being offered by rail and metro companies and airlines.
But the potential of mobile ticketing does not stop there, Juniper believes. Major cinema chains, concert organisers and sports teams are latching on to the commercial viability, which is driven by both cost savings and the up-sell revenue potential, not to mention the added convenience for the user. There are also new entrants from a variety of angles such as apps start-ups and mobile commerce providers seeking to grasp the opportunities they can see.
Although 15 billion sounds large, it is in fact it a small percentage of total tickets issued; there is plenty of scope for innovative solutions to penetrate this market, says report Author Howard Wilcox. Next steps will see more widespread purchasing on mobiles, as well as use of NFC tickets. Currently, however, there are only limited examples of NFC ticketing usage outside of the Far East, owing to the lack of device availability.
Juniper interviewed leading mobile ticketing operators, application developers, consultants and vendors for the report, which includes a detailed, six -year market forecasting suite covering key market parameters.
Theres more information about the report here.
Junipers Mobile Ticketing report found that services are developing fastest in the transport sector, with SMS, barcode and, increasingly, app-driven services being offered by rail and metro companies and airlines.
But the potential of mobile ticketing does not stop there, Juniper believes. Major cinema chains, concert organisers and sports teams are latching on to the commercial viability, which is driven by both cost savings and the up-sell revenue potential, not to mention the added convenience for the user. There are also new entrants from a variety of angles such as apps start-ups and mobile commerce providers seeking to grasp the opportunities they can see.
Although 15 billion sounds large, it is in fact it a small percentage of total tickets issued; there is plenty of scope for innovative solutions to penetrate this market, says report Author Howard Wilcox. Next steps will see more widespread purchasing on mobiles, as well as use of NFC tickets. Currently, however, there are only limited examples of NFC ticketing usage outside of the Far East, owing to the lack of device availability.
Juniper interviewed leading mobile ticketing operators, application developers, consultants and vendors for the report, which includes a detailed, six -year market forecasting suite covering key market parameters.
Theres more information about the report here.
- News:
Related Items
| Home | Campaigns | Jobs | Mobile Marketing |
| News | Webinars | Newsletter | About us Terms & Conditions Contact Us Rate Card |
| Analysis | Events | Magazine | |
| Interviews | Directory | Advertise | |
| © Dot Media Ltd | |||
Comments
This is very big news and
This is very big news and probably the way forward when it comes to ticketing. Just look at what's happening at UK's Trinity Mobile- an industry leader in mobile ticketing. The company just reported a 1200% surge in growth for mobile ticketing for their airline clients, as millions of passengers choose cheaper and more environmentally friendly alternatives to paper tickets.
The company's latest announcement states that it has recorded its highest sustained year-on-year growth for the delivery of mobile boarding passes to airline passengers in 2009. According to Trinity Mobile, whose airline customers include Austrian Airlines and British Midlands Airways (BMI), over 600,000 mobile boarding passes were sent out via mobile text messages in 2009, up from 50,000 in 2008. The 1200% year-on-year increase in uptake occurred with little or NO direct sales push of mobile ticketing, and was driven nearly entirely by customers opting at the end of the ticket sales process to receive a bar-coded mobile boarding pass with text detailing all the relevant information instead of printing details at home.
There is no denying it now- the future of ticketing is through mobile phones!
I think this is huge news
I think this is huge news though, I am slightly disappointed that this is based on 2014, we are used to ideas like this going mainstream fairly quickly. I would have thought with the right advertising budget this could easily be taken mainstream fast. I wonder what the percentage has a phone that is capable of this technology at the minute.