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All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Mobile Marketing in The Times

Posted 3 years ago by David Murphy

If you pick up a copy of The Times tomorrow, youll find a nice-shiny 16-page supplement on mobile marketing to enjoy. Its been produced by Raconteur Media, and Mobile Marketing Mag Editor David Murphy has been closely involved as an editorial consultant on the project, writing a couple of pieces, advising on content, and generally trying to make the thing as useful as possible to anyone picking it up who cant quite get their head around what mobile marketing is.

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Comments

Good morning. I read the

by Mark Hendriksen - 01/07/2009

Good morning.
I read the fascinating article in The Times regarding Mobile Marketing etc. and well done David.
Having been at the forefront of the 2D code reading technologies and as a world leading developer of applications, programs and functionality behind this - may I say it's not 'all about media and advertising.'New technologies have many entry points when gaining traction - yes, 2D can help Media and Print/Publishing but if the only reports are about Media applications and written by the Media then of course it will not be clearly explained.
Having come from a publishing background I can and do fully comprehend the possibilities and hurdles to interaction and harmony with print - but, I also understand the technology enough to know that there are hundred's of non media applications that a) save money, b) improve efficiencies and c) will ultimately be fundamental in the success of 2D in Media too - joined up thinking.
Mark Hendriksen
CEO
UpCode Mobile Solutions
mailto:mark.h@upcode.com

 
www.bulksms.co.uk