Mobeep App Store Moves to the Mobile Web

Ozura World has launched a mobile web version of its Mobeep app store – in response, the company says, to the growing traction of products' mobile web versions. A recent survey by EpiServer found that 73 per cent of mobile users browsed through mobile sites, compared to 69 per cent on apps – and that 33 per cent made purchases from mobile sites, compared to 26 per cent via apps.

“A mobile web version is crucial to reach out to as many mobile communities as possible,” says Ozura World CEO Mike Pearse. “Savvy mobile users view mobile web browsing as a need as it saves them time. This is an expansion of our web infrastructure to ensure interconnectivity, and mobile users will get the quality product that they desire from us.”