mmCHANNEL Launches Mobile Storefront API

Mobile marketing and digital content firm mmCHANNEL has launched a new b2b API (Application Programming Interface) Service, which will enable any digital agency or brand to launch their own digital download store as part of a marketing campaign.
The digital store can be built into an existing mobile portal or website. Customers can then choose whether to have content pushed to their phone via SMS or saved to their PC. Additionally, the company says, the service removes many traditional headaches such as delivery management, tracking and reporting content sales or managing digital rights. The service is available under a variable agreement to support 3, 6 or 12 month campaigns.
Service features include content management and delivery, usage metrics and payment collection. For consumers, the mobile or web store functionality includes content browsing, searching, content delivery and handset recognition.
Theres more information about the service here.