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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Millennial Planning an IPO

Millennial ads in actionMillennial ads in actionMillennial Media is planning an IPO. The company has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of shares of its common stock. Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Barclays Capital Inc. will serve as joint bookrunners for the proposed offering. Allen & Company LLC and Stifel Nicolaus Weisel will act as co-managers. There’s no news on when the IPO will happen, though the process normally takes around six – nine months once the S-1 has been filed.

Millennial is an independent mobile advertising platform company.  The company’s technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users.

 
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