Millennial Launches Mobile Retail Whitepaper

Mobile advertising and data company Millennial Media has released the first whitepaper in its Mobile Intel series, designed to help brands navigate the immediate and very real opportunities in mobile advertising.

Issued in conjunction with comScore, the whitepaper explores the mobile retail landscape, with in-depth stats and analysis to assist retail advertisers.

The whitepaper covers:

• The mobile retail audience
• Mobile retail campaign goals
• How mobile is used throughout the purchase funnel
• Action items for retail brands

You can download the whitepaper here.