Meredith Relaunches Local News Apps
Local US news network Meredith has relaunched its news apps, adding live streaming, video and interactive weather features, and bringing its Android app in line with the iOS app.
The apps, developed by StepLeader, include support for pro-roll video ads, and UI improvements aimed specifically at iPad users.
"As one of our first mobile platform broadcasting partners, Meredith is among our best and brightest success stories," says StepLeader chief executive Brian Handly. "The Meredith team has a very focused digital strategy, and it has always been our joint goal to optimizetheir digital media content across all platforms and monetise their mobile traffic to its maximum potential."