The Meerkat Goes Mobile
Insurance comparison website comparethemarket.com has launched a mobile site dedicated to car insurance quotes at www.comparethemarket.com/car-insurance/
The company says the new “mobile car insurance quote journey” aims to make the user experience of comparing car insurance on a smartphone as easy and rewarding as possible.
“Customers using smartphones had to repeatedly swipe, pinch and prod their screens to get a quote,” said comparethemarket.com IT director, James Lomas. “Today the majority of smartphone users comparing car insurance on comparethemarket.com will have an experience that is not only easier, but is integrated across channels. For example, their mobile quote can be retrieved on a desktop PC. Most important of all, their mobile experience will be much quicker – something that is invaluable in customers’ busy lives.”