Mediaburst Buys Promptext

Mobile marketing firm Mediaburst has announced the acquisition of the UK operations of Promptext, which delivers SMS messaging services. Mediaburst says the deal will enable it to consolidate messaging volumes and to provide Promptext customers with an enlarged product range.

"Promptext customers now have access to an enlarged product range and to first class customer services and technical support," says Mediaburst Managing Director, Gary Bury. "This acquisition represents a significant development for Mediaburst and demonstrates our ability to simply plug in additional customers and consolidate mobile messaging volumes."

For the financial year 2008/09, Mediaburst reported operating profits double those of the previous year, generated from brands such as Kellogg's, Bostik and Nurofen introducing mobile marketing campaigns into their digital strategies, and from an increasing numbers of businesses using text messaging to communicate with their customers and staff.