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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Massachusetts Has Got a Mobile Ticket to Ride

The Massachusetts Bay Transportation Authority (MBTA) has officially launched mobile ticketing for riders on four MBTA Commuter Rail Lines using Masabi's JustRide mobile ticketing platform.

Passengers will be able to purchase tickets and passes using the MBTA mTicket iOS and Android apps. The purchased tickets are displayed on the screen of the mobile device as a ‘flash pass’ or barcode.

“With this new application, Commuter Rail users don’t have to wait in line to purchase tickets nor pay a surcharge for buying tickets aboard trains,” said MBTA general manager Jonathan Davis. “Customers may purchase a ticket in seconds – anywhere, anytime. Mobile ticketing offers customers the convenience and simplicity that makes it easier than ever to use public transit.”

 

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