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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Massey is a Glass Act

Craigmassey_glass Digital communications agency Glass has appointed Craig Massey to head up the Glass mobile team. Massey, who has been in the mobile industry for the past seven years, has acted as a consultant to Glass since November last year. Glass says the move will strengthen its position as a one-stop-shop for convergent communications across multiple platforms, including online, mobile and digital TV.
Massey was previously CEO of Brainstorm, a technology company that created the 'Dragon' mobile marketing platform, and was subsequently acquired by Opera Telecom in 2004. In his role as CEO of Brainstorm, Craig was part of the founding team of the Mobile Marketing Association in 1999.
He has also worked with a number of blue-chips, including O2, Virgin Mobile, BBC, CNN, Reuters, ITV, and Vodafone, delivering mobile marketing campaigns, user-generated-content modules, broadcaster interactive modules and inbound video and MMS, on the Dragon platform.
Glass Co-founder and CEO Ben Hart says Masseys appointment is part of the company's strategy of offering an integrated portfolio of digital services across multiple platforms.
It has always been part of our core belief that we need to reach consumers across multiple channels, at different times and in different locations says Hart. Having initiated many mobile activities for our clients, including mobile Internet sites and interactive mobile marketing campaigns, we are pleased to strengthen our digital core offering to our clients with the addition of Craig to our team."

 
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