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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Mapping the Mobile Market

Strategic marketing and research agency First Partner has produced a mobile marketing market map, which gives an overview of the industry on one page. The company says the map provides a 360 degree view of the mobile marketing industry, covering all the essential facts, figures, players and trends for the UK telecommunications and media sectors.
In fact, were pretty sure we saw the market map at a mobile conference last year, but even so, theres no reason to suggest it wont prove useful to anyone trying to get their head round mobile as a marketing channel.
You can download the map for free here.

 
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