Mall of America Turns to Text

Shoppers at Mall of America shopping centres now have access to last minute sales offers, in-store coupons and up-to-date event information, thanks to a text messaging service from MallCall International, called 'MallCall, The Text Best Thing'.
When arriving at Mall of America shopping centres, visitors have the option to opt-in to the service by texting a number displayed above the entrance. Those who opt in will only receive text messages during Mall business hours for the day. After the Mall closes, the messaging ends until the next time the shopper revisits the mall and opts in again. Customers can opt-out at any time by texting STOP.