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As the Cannes Lions Festival kicks off this weekend, James Connelly, co-founder and MD at Fetch, explains why every mobile marketer should be considering the event
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Livewire Partners with Sprint and MetroPCS

Digital content and entertainment provider Livewire Mobile has signed up two carriers, Sprint and MetroPCS, to offer Livewire-powered music downloads, ringback and ringtones.

The Sprint Music Plus and MetroPCS music services will be available on mobile web stores and websites, and will be supported across applications.

“This is a significant milestone for the company and underscores our market expertise in delivering world-class digital music services to millions of subscribers on behalf of our trusted carrier partners,” said Livewire mobile president and CEO Matthew Stecker. “We are delighted to be expanding our relationships with major carriers like Sprint and MetroPCS, because they are leaders in market innovation, and both recognize the value offered by committing to music as a key part of their product strategies.”

 
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