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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Jimboy’s Tacos Goes Mobile for 2013

Jimboy’s Tacos, a California-based Taco chain, has partnered with mobile deal platform dealsnapt to launch a mobile marketing campaign to increase both its consumer base and its ability to engage with consumers.

The dealsnapt platform leverages proximity-based mobile technology and social networks. Merchants who sign up with dealsnapt can create deals, engage consumers and track results and ROI. Shoppers using the dealsnapt app can locate nearby deals, follow local merchants, comment on deals or events, track savings, share deals with friends via social media or SMS, and create bookmarks for events or deals they are interested in.

“We are very excited about the possibilities this platform brings our customers and the potential for new customers,” said Mike Freeman, Jimboy’s operations manager. “Jimboy’s understands how relevant the smartphone is to our business.”

 

 

www.bulksms.co.uk