Informa Announces Mobile Summit

Informa Telecoms & Media has announced a 3-day Mobile Marketing Summit, to take place in Lisbon from 3 5 October 2006.
The case study-driven programme will examine the business, commercial and technical strategies to increase traffic, stimulate usage and optimise revenues, while delivering a consistent and quality-driven customer experience.
The event will include keynotes from leading companies presenting their strategies and giving their perspectives on the evolution of the mobile marketplace and the requirements of todays demanding users; case studies from operators to present their customer communications models and services,  and share what can be learnt from their exercise of best practice; focused session streams to generate a more intimate discussion of specific topics; and panel discussions to allow a more interactive debate between the panellists and the audience.
Informa says the event will allow delegates to learn more about how to effectively capture and market to the youth segment; market to business, corporate and SME customers; market new 3G services to drive uptake and usage, and more.
The company says it is expecting an international gathering of participants, including Heads of Marketing, Sales, CRM, Segmentation, Loyalty & Retention, and Churn, from mobile operators,  solutions providers, regulatory authorities, consultants and analysts.
For more information on the programme content and invited speakers, and on sponsorship and exhibition opportunities, email neil.johal@informa.com
For details of how to attend the conference, email emma.abrahamson@informa.com
And for details on how to sponsor or exhibit at the conference, email jonathan.lidster@informa.com