ICUE Teams Up with BookRabbit

BookRabbit.com, a new online bookshop that connects readers, authors and publishers through the books that they own, has entered into a partnership with ICUE, which provides mobile services to the publishing industry, to be the sole purchasing partner for ICUE's First Chapter Previews, which sends chapter samplers directly to the mobile phones of customers interacting with the poster advertising of a book.

Publishers who partner with ICUE include a short phrase, keyword and shortcode on any advertising, such as outdoor posters, on books they are promoting. For example a consumer might see: Text GERI to 64888 to read an extract from Geri Halliwell's new book 'Ugenia Lavender'. Once the free chapter has been downloaded onto the consumer's phone, they will then have the option to link directly to BookRabbit to buy the book.

BookRabbit Managing Director Kieron Smith says: "I'm extremely pleased that ICUE and BookRabbit can work together on this project. We believe BookRabbit customers enjoy unearthing fantastic reads wherever they find them, and if we can help them find one and buy it whilst they're waiting for the bus, then that's great."

ICUE's system allows users to pause, rewind or fast forward while reading a book, either one word at a time, by sentence, paragraph or chapter. If the reader wishes to stop at any time or is interrupted by a call or text message, the system automatically bookmarks the position, and resumes in the same place when the application and book are re-opened.