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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Google Comes to 3

Mobile network 3 UK is to offer Google Search and Google Maps on the Planet 3 mobile portal from today. Google Search will be integrated into the Planet 3 mobile Internet offering, while the Google Maps application will be offered as a download via the 3 portal. 
The deal sees Google join Yahoo! as a search provider on Planet 3. Google comes onto the 3 UK portal as an X-Series partner, having been announced as a launch member of the X-Series global programme in November last year, and after launching in several other 3 markets.   
When a user selects Google as their search provider, their preference is recorded and the next time they use Planet 3, they will automatically be directed to Google Search. The Google Maps application will be available to compatible handsets as a download accessible through the Planet 3 Services grid, as well as being pre-installed on a majority of new handsets that are able to run the application.
We are delighted to be able to give our customers a richer mobile Internet experience through adding these innovative Google products to our service today says 3 UK Marketing Director John Penberthy-Smith. Our objective is to make sure that our customers have an experience which gets closer and closer to the one you would expect when using your home PC, but on your mobile device, wherever you are. Were not about forcing people to use a particular service or brand we aim to let you choose which one you prefer.

 
www.bulksms.co.uk