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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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FT piece pushes mobile

A Comment piece in todays FT by Frank Sixt, CFO of Hutchison Whampoa, offers a convincing assessment of the mobile phones place at the centre of the converged world of communications, the Internet and media. In the piece, Sixt argues that, just as the Internet changed the face of advertising in a way few people could have envisaged, so the ubiquity of mobile devices could see the same thing happening in the mobile Internet space. 2006, Sixt says, will be a watershed year for mobile, with the continued development of music, TV and other services, delivered direct to mobile handsets.
The article is available online to FT.com subscribers. Otherwise, its in the paper.

www.ft.com


 
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