Fox Head clothing launches mCommerce site for key youth market

Fox Head, the youth clothing brand recognoised for the wild animal appearing as its logo, has launched a mobile optimized website to help the brand better serve its audience, where 35 per cent are under 18. 

John Hazen, vice-president of global eCommerce at Fox, said: “A mobile site from both a commerce and content perspective is a must-have for a brand in our space. Mobile traffic has grown 1000 percent year-over-year while traditional computer traffic continues to decline.”

The site was built by Digby, an mCommerce developer, and includes a quick-swipe homepage banner featuring top stories and products.