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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Forrester Analyst Revisits Predictions

Analysts love making predictions, but it’s a brave analyst that makes a load of predictions at the start of the year and then revisits them 12 months later to see how right or wrong they were.

That’s exactly what Forrester principal analyst Thomas Husson has done in his most recent blog posts, looking back at what he expected to see happen in 2012, and commenting on whether or not it did, and if not, why not.

You can read the post here.

 

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