FirstPartner Updates UK Mobile Advertising Market Map

FirstPartner has released the latest version of its UK Mobile Advertising Market Map, which has had a major overhaul to cover the development of Real Time Bidding in mobile advertising; the increasingly strong relationship with mobile commerce and the launch of Weve, the UK mobile network operators’ mobile advertising and commerce JV.

You can access a tour of the map here. And a PDF version here. There’s a free, watermarked, print-disabled version, or for £65 you can get a non-watermarked version that can be printed.