Fetch Media Hires Group Account Director

Mobile marketing agency Fetch Media has hired Guillaume Lelait as group account director. Lelait joins Fetch from Publicis-owned mobile agency Phonevalley, and will be responsible for production and the management of key accounts at the company.

With experience on campaigns for Nissan, Nestlé, Puma and the Carphone Warehouse, Lelait was account director at Phonevalley, and was previously mobile lead for the VivaKi agency networks in London.

James Connelly, MD at Fetch says: "We're delighted to have Guillaume join the team. Experience and expert knowledge is incredibly important in such a fast moving industry and that is something he has in abundance."

Lelait says of his appointment: "I'm looking forward to building long-term partnerships with key market players and clients worldwide."