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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Euro 2008 on Your Mobile

German mobile content company Envi.con KG has partnered with Slovakian firm Resco to create a mobile application containing all the latest news and updates from the Euro 2008 soccer tournament. The program, Euro Cup Mobile 2008 is available now, and of no interest whatsoever to English soccer fans.
Euro Cup Mobile 2008 will be updated daily with the latest match standings, team line-ups, match summaries and goal details. Detailed match reports will be available shortly after the end of each match. And while the tournament is still just over a month away, the program already contains details of the 16 participating teams and the venues, as well as photographs and a tournament schedule .
Euro Cup Mobile 2008 is available for Smartphones and Pocket PCs, and for Nokia handsets running Symbian OS 3rd Edition. The software costs 14.95 (12) including online updates. Data charges will apply.
You can find out more about the Windows Mobile Pocket PC version here. And about the Symbian OS S60 3rd edition here.

 
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