Donut Retailer Takes a Dunk into mPayments
Dunkin’ Donuts has launched a payment and gifting app in the US. The iOS and Android app enables users to pay for food, beverages, and merchandise at its restaurants using a Dunkin' Donuts Card, which can be purchased, managed and reloaded in-app. Once the card has been topped up, users can present a QR code on their screen to pay for items at the till.
The app also features gifting, via SMS, email, and Facebook. Users can send Dunkin' Donuts cards to their contacts, preloaded with amounts between $2 and $100.
There's also the usual range of features – a location-based store finder, social media integration – and the slightly more unusual nutritional information.
“With our new app, we are enabling an entirely new level of speed and convenience for our guests that will further distinguish our brand throughout the country,” says John Costello, chief global marketing and innovation officer of Dunkin' Brands. “We know that our guests rely on their mobile devices now more than ever, and we are glad to provide them with this exciting new service in a way that is uniquely Dunkin’.”
Dunkin’ Donuts is promoting the app launch with content on its digital billboard in Times Square, as well as its site and social media channels – in particular Twitter, where an 'app sweepstakes' will give away an mGift of $50 to 20 users.