Apple Fans Just Can't Stop Themselves

69 per cent of iPhone owners plan to upgrade to the iPhone 5, increasing to 89 per cent if reviews are good, even though 52 per cent have had their current one for less than six months. Could it be, asks the research from Mojiva, that Apple's users are addicted to upgrades? 

Yes – says the Payplan debt advice service, as it sees 67 per cent of traffic to its mobile website coming from iPhones. The site has created an infographic that suggests iPhone owners' pricey early-adopter status, image-consciousness and Apple's easy payment system are among a range of factors contributing to the urge to get the latest handset, even if you're borrowing to do it. 

Mojiva's study also unveiled that 46 per cent of iPhone users, hard-up perhaps from their latest must-have purchase, said that they would like to see more mobile ads that include discounts.

Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at London's Business Design Centre on 1-2 October