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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Director of Sales – top 3 mobile publisher

Salary: £100k
Reference: PropMMM154
Location: London, United Kingdom
Application deadline: CLOSED
Contact: Matt Hawkes

 

My client is the 3rd largest global publisher on mobile after Rovio’s Angry Birds and Facebook! This amazing mobile start up is so popular it generates over 120million users on its content every month making it one of the world’s biggest ever mobile success stories. This is only the beginning – the company has re-invested heavily into the business and now has a world class tech and creative team that is producing incredible new content and mobile products that are going to take this company intergalactic!

 

To maximise revenues from the huge volume of traffic there is a massive opportunity to sell brand campaigns to clients direct or to the agency space. Campaigns of this type generally command a CPM 10 times the value of DR and given the huge amount of inventory available – all of which can be targeted to specific demographic segments – this is a media planners or marketing directors dream advertising partner. To lead the charge a hands-on senior sales professional is needed to take this inventory into the west end agencies and direct to global client brands and build B2B advertising partnerships.

 

The ideal candidate will have experience selling brand campaigns, probably from a premium publisher background (News group, Broadcast, Radio) or premium advertising / rich-media network. Or can demonstrate relevant mobile or digital experience – especially in terms of pitching and willing business with agencies. This is a unique opportunity at a fast moving mobile shaker that is privately funded, profitable and independent – is offering equity in the business and has massive plans for the future! Please get in touch for more info!

 

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www.bulksms.co.uk