Digital Marketing Manager (Mobile)

Digital Marketing Manager (Mobile)

Trader Media

An incredible opportunity for an experienced digital marketer to take the plunge and ‘go mobile’.   Auto Trader is a top 10 searched for brand and 20% of this audience is now mobile. With 30 years heritage, Auto Trader is a global case study of a successful publisher turned digital and it’s now transforming with mobile.  As mobile marketing manager, you will future proof the business and build the Auto Trader brand Generation Z will continue to love and know.

With an existing audience of 2million mobile motorists, questions you’ll answer as marketing manager will be:  What does mobile mean to the car purchase journey? How do you acquire, convert and retain motorists throughout different parts of their journey on mobile?  How does mobile integrate across all marketing activity? How do you challenge and evolve mobile marketing as a discipline? 

As a more formal brief, the mobile marketing manager will have a hands on role developing the mobile and tablet marketing strategy.  Key objectives include quality user base growth; strategic partnership development and cross platform marketing planning.  The role will also provide a leading voice on the mobile motorist as well as tactical insight development to keep Auto Trader’s marketing one step ahead of the mobile curve, and develop effective ROI for marketing spend.

Applications to:

http://careers.tradermediagroup.co.uk/JobSearch/JobDetails.aspx?pageNav=JobSearch&page=1&jobID=473