Devs can now segment Facebook mobile ad metrics by platform

Facebook has brought Insights from its Open Graph to help developers see the source of impressions and referral clicks from mobile devices.

This data can be segmented by platform, including iPhone, iPad, Android, and mobile web browsers.

A statement on the Facebook site said: “We hope this helps developers understand which mobile platforms are the source of actions published to Facebook and which mobile platforms are the source of referral traffic.”