Could Windows Phone Be Catching Up to Android?
Following yesterday's announcement of Microsoft's Surface Tablets, Flurry has released results of project starts on its app platform – and projects on Windows Phone have grown by more than 600 per cent over the last year. During June 2012 so far, Windows has accounted for six per cent of all new project starts on the Flurry system.
Over the course of Q2, 2011, Windows Phone's growth has been accelerating and, while there are still four Android projects started for every Windows app, relative to the installed base, Microsoft is currently over-indexing on this front.
“Generally, Windows Phone could be gaining against the entire market as a result of developer frustration for Android fragmentation, concern for increasing competition on iOS and a lack of faith in BlackBerry,” says Flurry vice president of marketing Peter Farago. “Whatever the reason, it’s clear that Microsoft still knows how to attract third party developer support. With its Nokia partnership and the announcement of the Surface Tablets, Flurry expects Microsoft to make continued headway over the course of 2012.”