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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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CorFire Teams up with Dunkin’ Donuts for Mobile Payments

Dunkin’ Donuts has partnered with mCommerce firm CorFire to incorporate a mobile wallet payment platform to support its recently launched app. The platform will eliminate the need for physical cards.

The CorFire technology will also integrate further social media functions into the app, including a social media mobile gifting option that lets users send reminders about the redemption of gift cards, and check their status.

“Dunkin’ Donuts is a great example of a merchant whose products and in-store environment are ideal for mobile purchases,” said John Squire, CMO of CorFire. “Incorporating a mobile wallet offering to a customer base that is always on the go enhances their overall shopping experience, increases convenience and drives in-store foot traffic. Dunkin’ Donuts has truly embraced the mobile medium, and it’s an absolute honor to work with such a dedicated partner.”  

 

www.bulksms.co.uk