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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Conference to Showcase Great Campaigns

Vantage Conferences has announced that a selection of the campaigns short-listed for this years mobilemarketing awards will be included in the speed learning, round table sessions at the mobilemarketing conference, which takes place in London on 28 November.
Delegates will have the opportunity to explore with their creators a range of best practice campaigns from brands including Air France, BP, Buena Vista, Manchester United, McDonalds, Mercedes-Benz, NSPCC, O2, Vodafone and Walkers Crisps.
As in the inaugural year, the mobilemarketing conference is packed full of case studies which delegates can learn from and be inspired by, says Katy Parkinson, a Director of organiser Vantage Conferences. Marketers love to hear practical examples of how brands are embracing mobile and these afternoon sessions, together with the keynotes and workshops, will ensure that they are brimming with ideas by the end of the day.
Full details of the speaker line-up, attendees, the awards short-list and how to book a place, can be found on the conference website.
To see the conference agenda click here.

 
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