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Guest Column

Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Comverse Picks a Cherry

Comverse has enabled Cherry, the mobile brand of service provider Mondial Telecom, to launch voice services in Belgium, using fixed-mobile converged (FMC), dual cellular/wi-fi technology. Subscribers to Cherrys mobile service receive a dual-mode mobile handset that operates over wi-fi within its coverage zone, and switches seamlessly to GSM technology when leaving the wi-fi coverage zone. The communication between GSM and VoIP over wi-fi is enabled by Comverse Netcentrex IP Communications.
The solution is deployed on a Software as a Service (SaaS) model at the Comverse Netcentrex hosting centre, which has enabled Cherry to launch the service in the Belgium market without a mobile infrastructure. As an MVNO (Mobile Virtual Network Operator), Cherry doesnt have its own licensed frequency allocation of radio spectrum. Cherry envisions launching a similar service in other countries with various Internet Service Providers (ISP) and fixed and/or mobile operators.
Comverse Netcentrex hosted services are at the heart of our strategy to innovate into the mobile market and, by doing so, become a differentiating mobile service provider, says Mondial Telecom CEO, Bernard Nol de Burlin. Both our business model and the technical know-how of Comverse were critical success factors for this launch.
 
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