Collider hires ex-iAds head of sales

Cross-platform data management company Collider has hired Theo Theodorou as senior vice president EMEA.

Theodorou comes from his previous role at Apple, as iAd's head of sales EMEA.

“We are thrilled to have Theo as part of the Collider team to help bring our distinct product offering to the European market,” said Collider CEO Bryan Jones. “In an emerging category like cross-device addressable media, it’s rare to find experienced voices who can fully understand and articulate the value that we bring to publishers.  The fact that we have been able to recruit one such voice to our organisation is testament to the power of the Collider proposition.”

Theodorou's initial focus will be on the UK, French and Spanish markets, but Collider will roll out to additional European countries by the end of 2013.