Cimex Hosts Usability Day

Digital agency Cimex is holding a day-long series of seminars and workshops on World Usability Day 2008 on 13 November. The company, which specialises in the retail, corporate, public sector, learning and training markets, says that user-centred design is at the heart of its approach.
The agency will be holding a breakfast briefing in its user-testing laboratories in London. It will explore the business opportunities that UX processes bring to mobile, drawing on its experience working on a number of high profile projects. There will also be a number of one-to-one slots for companies wishing to take up the opportunity of a free expert review of their website.
Throughout the day Cimexs UX team will explore current thinking and trends in usability through case studies, interactive presentations and specific website analysis.  Cimex Corporate and Government Director David Hockin will be exploring the commercial benefits of UX on the day. He says:
In the present economic climate, the successful acquisition and retention of customers is greatly enhanced by correctly applying UX techniques which put the user at the heart of transactional and e-commerce processes.
Katerina Tzanidou, Head of User Experience at Cimex adds:
World Usability Day is extremely important to us because it allows the team to discuss with a whole spectrum of usability advocates and frontline digital professionals in depth, the value of what we do and the difference we can make to all kinds of digital outputs from websites, educational and entertainment games, online advertising, mobile, consoles and IPTV.
Cimex says it is expecting huge interest in the event. Attendance is by invitation only. If you wish to attend the breakfast or briefings throughout the day, please email the event co-ordinator, Juliet Bernard at: Juliet@bluebear.co.uk