Check the Weather - On Your Bag of Crisps

Walkers has teamed up with mobile visual discovery platform Blippar to deliver Augmented Reality (AR) weather forecasts from packets of crisps.

To use the service, download the Blip par app and hold it over the packet to see the weather forecast for that day and the next on their phone’s screen. The forecasts can then be shared via their social networks. The forecast is updated in real-time, and the blipp will be available throughout August and September from all packets of Walkers crisps. 

“This is a really clever blipp that makes the most of the real-time nature of our platform and provides something that’s genuinely useful for customers – especially given how our weather seems to change several times a day,” says Blippar co-founder, Jess Butcher. “Dynamic blipps like this that deliver up-to-the-minute information show off what’s most valuable and unique about our app, and they’re also important as a way of driving repeat usage, which will ultimately help the behaviour of blipping become natural for people.”

There’s a video demo of the Walkers weather forecast here.