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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Check In and Save with Amex and Foursquare at Harvey Nicks

American Express UK is running a campaign with Foursquare and Harvey Nichols as part of its wide effort to take advantage of social, mobile and location-based services. 

Amex account holders can sync the card with their Foursquare app and check in at the department store to receive £25 when spending £25. This campaign allows Amex to tap into Foursquare's 20 million users. It was launched via Twitter yesterday.

The company is also running a variety of 'sync n' save' offers on Foursquare during London Fashion Week. Once synced, whenever a user checks in at a participating location they can load a check in special to reveal an offer or discount. Pay with the synced card to redeem and savings automatically appear as a statement credit in 3-5 working days.

 

Join us at Mobile Marketing Live, our new two-day conference, exhibition and networking event being held at London's Business Design Centre on 1-2 October

 

www.bulksms.co.uk