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Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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BigTime Getting Bigger

Big Time expansion acceleratesBig Time expansion accelerates

Mobile marketing group BigTime has reported an increase of 146 per cent for the first half of 2012, compared to the same period in 2011. However, the company has not provided either profit or revenue figures for the period.

BigTime claims the growth comes from its 'diverse geographical footprint expansion' during this year, and has run campaigns in Malta, to Laos, Cyprus, Pakistan, Indonesia, Zambia and Iraq.

Big Time chief executive Dimitris Papazisis says: "We are expecting exponential growth during the second half of the financial year 2012, as the company has already expanded into more new markets, with major wins of tier 1 mobile network operators."

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