Arm & Hammer Baking Soda Goes Mobile

Church & Dwight Co. has launched a mobile holiday campaign for its Arm & Hammer baking soda brand using Snipp Interactive’s Mobile Purchase Validation solution.

The solution enables customers to submit required proof of purchase for any product offer or deal using a mobile device. Arm & Hammer’s promotion requires consumers to purchase two 1 pound boxes of Arm & Hammer baking soda in order to receive a $10 savings coupon for 1800Flowers.com.

“We are very excited to launch our Mobile Purchase Validation solution with Arm & Hammer baking soda,” said Atul Sabharwal, Snipp CEO. “Our Mobile Purchase Validation Program provides marketers with an entirely new and better way of conducting programs like rebates, loyalty and coupons – ones that is more cost-effective for the marketer, while being much easier to use and more transparent for the end customer.”