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Moment of Truth
All the IPO hype may be around Facebook right now, but Poynt’s Michelle Sklar argues that Millennial Media’s recent flotation shows the market finally recognizes the value of mobile advertising
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Apptology Gets ReadyBuilt

Apptology has launched ReadyBuilt, a low-cost line of apps aimed at small and medium-sized businesses. Among the features these apps can incorporate are QR code scanners, push notifications, and mCommerce functionality.

“We believe companies are starting to understand that having a mobile application to brand their business is as critical as having a website, and Apptology is ready to deliver this capability at an entry level price point so any size company can participate in mobile marketing,” says Rich Foreman, Apptology CEO. “For a few hundred dollars, a small business can have their own feature-rich app that normally would cost tens of thousands of dollars to develop from scratch.”

Having spent the previous two years developing custom apps, Apptology has shifted its focus to offer entry level apps, which cost $550 to publish on iOS and Android, with a $49.95 monthly hosting and service fee.

 
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