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Guest Column

Making Sense of Multi-screen
Daniel Ruch, VP For Europe at Tremor Video, and chair of the IAB video council, offers advice to brands on multi-screen marketing
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Apple Celebrates 1.5bn Downloads

Apple is celebrating more than 1.5 billion applications in the first year from its App Store. The App Store is also growing fast, with more than 65,000 apps and more than 100,000 developers now in the iPhone Developer Program.
The App Store is like nothing the industry has ever seen before in both scale and quality, says Apple CEO, Steve Jobs. With 1.5 billion apps downloaded, it is going to be very hard for others to catch up.
The App Store has more than 65,000 apps to consumers in 77 countries. It works with both iPod touch and the iPhone. Apple has so far shipped over 40 million of both device types.

 
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